Hello there!
This is our new logo ID, it's about flowing, being adaptable, flexible, tactile, ever-growing, about who we are and how we like to work!
PS: if you already saw it somewhere else before, you'll notice that the timing and cuts were TOTALLY not edited.
Specially in the end. NOPE. Nothing. What? Nooooo...
Thanks a looot for all the feedback friends, you're REALLY REALLY awesome! 🥰
If you want a Making Of TL;DR version, just press play below!
For more about the challenges and ideas behind the process keep scrolling down after the video.
Ideas, challenges and gambiarras we used:
REFERENCE: The very first step after the idea. Gathering GOOOOD reference! It can be anything as long as it’s connected with your vision for the project. Amazing 3D shots with a similar vibe, close up of fabric wrinkles, real life materials, music, dance, lightning setups, movie shots, you name it!
MODELING: It all started exactly like our logo design, with a nice grid and simple cubes forming the infinity shape. Individual cubes were too much…. individualists! We like to mix, get together, collaborate, and we're fans of fluid motion so we merged them all in a continuous object and subdivided in ~1 million vertices for a more detailed, smoother, and heavier (!) cloth simulation.
SIMULATION: Ooooh tyFlow, what a joy to work/play with it.
The first tests with individual cubes binded together were definitely not working as we wanted.
After merging the cubes and subdividing the model, it worked much better!
The key was to control the inflation, adding the cubes separation back in and playing with the winds to direct the choreography.
It was tough to create a lower resolution/fast simulation because it affected too much the general shapes and movement of the fabric, so we had to do a looot of back and forth on the full 1.2 million particles simulation until we got everything right.
The explosion was simulated in Phoenix FD, using its fluid forces to drive a tyFlow setup with small 2D circles. Nothing fancy but a lot of shimmering.
ANIMATION: In a default workflow we'd have a script, storyboard, animatic, and layout to develop the animation, but in this case it was all about exploring the shapes and movement of what was already there. We have a thing for continuous shots. Yes, it brings challenges but it can also be an ally in rhythm and flow.
The constant movement of the fabric downwards didn’t facilitate things here, animating the lights to work on every angle and the camera following the fabric was tricky. We played a lot with re-timing of the cached simulation and looked for natural smooth curves everywhere.
LIGHTS: Sometimes, less is more! Using only 2 lights for the main subject and 1 for background was key to reveal a good amount of details on the fabric, accentuating the shapes while keeping the shades alive. It’s also muuuch easier to animate then having a lot of lights.
SHADERS: Using Corona Renderer, we aimed at a soft, comfortable, and huggable look for the black fabric, a bit like that cozy blanket to chill on the sofa. The colorful portion should feel edgy but classy, vibrant, more detailed, premium and bold. It’s our ID right? So it should represent us :)
COMPOSITING: We aimed for a more “in-render” result, so the comp/post was just a matter of color grading and ruining the image a bit to break the CGI pixel perfect precision. This option also meant longer look development, more 3D work hours and longer render times.
What could be better??? What do you like the most?
Comments, critiques and questions are most than welcome!
@aevostudio 💜🧡
